Online Travel Agents

Agents are a Necessary Evil!

Every hotelier hates giving big discounts to offline travel agents and paying big commissions to Online Travel Agents (OTA). Discounts and Commissions on bookings often range from 10% to 30% or even more. Agents, especially OTA, make huge profits for doing very little, whereas the hotelier works very hard to make a meagre profit. This is especially true in competitive Siem Reap.

There are scores of OTA out there. All of them are ready to give you a free account on their system and allow you to configure your hotel and add your rates and inventory. However, only a few OTA market their brand effectively and so many of them fail to deliver bookings. Registering with a handful of top OTA can be beneficial, but certainly not every OTA that makes contact with you.

Hoteliers should also be aware that there is continuing amalgamation of OTA's which means that many OTA's, e.g. expedia.com and elong.com are, in fact, the same company, so hotels only need to register with the parent company and the hotel will be automatically listed on several websites.

Registering usually means asking for an account (login name and password), which can then be used to upload your hotel contact details, room types, amenities and descriptions, hotel facilities, photos, rates and inventory. Getting it right is important but it's not so easy, plus it's very time-consuming. Only register with the big OTAs or ones which are successful at catering to your niche market.

Registering with too many OTAs will consume a lot of your time initially, but it will also consume a lot of time on an ongoing basis due to rate and inventory changes. Additionally, the more OTA channels that you register with, the greater the chance of inconsistencies.

OTA Summary - June 2015

 

Agent Website

Alexa.com Ranking

Comments

 

Expedia.com

404

Hotel/Flight OTA

PriceLine.com

618

Hotel/Flight OTA

BookIt.com

14,133

Hotel/Flight OTA

HomeAway.com

367,017

Vacation Rental OTA

CTrip.com

1226

Hotel/Flight OTA

AirBnB.com

455

Vacation Rental OTA

LastMinuteTravel.com

94,215

Hotel/Flight OTA

LastMinute.com

3,060

Hotel OTA

LateRooms.com

8,320

Hotel OTA

Amazon.com

6

Future OTA

TripAdvisor.com

175

Future OTA

Agoda.com

480

Hotel OTA. Priceline Group

Booking.com

90

Hotel OTA. Priceline Group

TravelOCity.com

1952

Hotel/Flight OTA. Expedia Group

Orbitz.com

1348

Hotel/Flight OTA. Expedia Group

ELong.com

5719

Hotel/Flight OTA. Expedia Group

Hotels.com

447

Hotel OTA. Expedia Group

TravelMob.com

85,800

Hotel OTA. HomeAway Group

Venere.com

7,093

Hotel OTA. Expedia Group

WotIf.com

16,869

Hotel OTA. Expedia Group

EBookers.com

16,074

Hotel/Flight OTA. Orbitz Group

RatesToGo.com

146,476

Hotel OTA. Orbitz Group

HotelClub.com

19,351

Hotel OTA. Orbitz Group

Trivago.com

3,589

Hotel OTA. Expedia Group

 

You may wish to consider use of channel manager software to make rate and inventory updates easier.

Some Property Management Systems (PMS) provide an Internet Booking Engine which can be integrated with channel management software to provide a very professional and easy-to-maintain system.

Our professional staff can register your hotel with the top OTA's as well as linking the OTA's with channel manager software and recommending a suitable PMS.

Contact Us Today for further advice and assistance.



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Siem Reap, Cambodia

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